> Untargeted pay less than 90% of targeted ones generally.
If targeted advertising, as a whole, is banned, you can be pretty damn sure the payout for untargeted will come up—not necessarily to match what targeted is now, but way more than that 10% figure.
Ad spend, in aggregate, doesn't change that much based on new "innovations" in advertising annoyance. If you've still got roughly the same amount of money being spent on untargeted ads, continent-wide, as you do now on targeted, they're going to pay out much closer to parity.
If targeted advertising, as a whole, is banned, you can be pretty damn sure the payout for untargeted will come up—not necessarily to match what targeted is now, but way more than that 10% figure.
Ad spend, in aggregate, doesn't change that much based on new "innovations" in advertising annoyance. If you've still got roughly the same amount of money being spent on untargeted ads, continent-wide, as you do now on targeted, they're going to pay out much closer to parity.