> Untargeted pay less than 90% of targeted ones generally.
This could well be true. Unless targeted ads are just flat out banned, at which point the profitability of untargeted ones will rise, as the air (user attention, available space in web pages) is no longer being sucked out of the room by targeted ones.
Also - if by untargeted you mean completely randomly chosen ones, there absolutely is a happy medium - choose them based on the content of the page (I'm browsing for baby wipes and formula? Show me ads for strollers and child car seats, and maybe earplugs and some gift ideas for infants, not for motor oil or landscaping or circular saws). I don't buy the excuse that they are so much less effective - especially if the personally targeted ones are out of the picture.
As a huge bonus, they are comparatively trivial to implement and would provide a way out of the current monopoly were only Google, Facebook and a handful of other "know" what to show you and everyone must make these few greedy incumbents even richer by advertising through them. This would also help fragment what information exists about your habits, so even actors determined to break the law would get less advantages by doing so.
This could well be true. Unless targeted ads are just flat out banned, at which point the profitability of untargeted ones will rise, as the air (user attention, available space in web pages) is no longer being sucked out of the room by targeted ones.
Also - if by untargeted you mean completely randomly chosen ones, there absolutely is a happy medium - choose them based on the content of the page (I'm browsing for baby wipes and formula? Show me ads for strollers and child car seats, and maybe earplugs and some gift ideas for infants, not for motor oil or landscaping or circular saws). I don't buy the excuse that they are so much less effective - especially if the personally targeted ones are out of the picture.
As a huge bonus, they are comparatively trivial to implement and would provide a way out of the current monopoly were only Google, Facebook and a handful of other "know" what to show you and everyone must make these few greedy incumbents even richer by advertising through them. This would also help fragment what information exists about your habits, so even actors determined to break the law would get less advantages by doing so.