Users can opt-out by not using the service or buying an ad-free version if available.
One would think that developers should not be forced to offer for free a version monetized with 60% less effective ads. And I understand currently this is indeed not the case for small developers, they can offer paid ad-free or free but with personalized ads. Large platforms apparently cannot.
If you want to do business in the EU, just follow the law.
You are not allowed to sell Heroin to anyone in Germany. I don't see you making the argument, that we should - in the same fashion as with digital spyware using companies - not target drug dealers. Becase hey, people can just decide to not buy drugs.
My search told me that unless you are a gatekeeper, offering a reasonably priced ad-free tier allows to make the ad-monetized version personalized only.
I think it makes sense. Either pay, or consent to effective ads. There's no free lunch
One would think that developers should not be forced to offer for free a version monetized with 60% less effective ads. And I understand currently this is indeed not the case for small developers, they can offer paid ad-free or free but with personalized ads. Large platforms apparently cannot.