I just want to be a bit picky and say that bike shedding means focusing on trivial matters while ignoring or being oblivious to the complicated parts. What he described sounded more like a combination of feature creep/over-engineering.
The author could also have used the phrase "hobby horsing", which is similar to bike shedding in that the individual is focusing on things that don't really push the project forward, but which rather give them personal pleasure, instead. Bike shedding usually is explained as "working out what color to paint the bike shed before the rest of the house is done".
