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Sometimes they're just trivial: see "Pet Rock".

Not to say that this particular project is, although it does look a bit faddish to me.



Marketing the pet rock apparently involved custom packaging design and manufacture, and the creation of a 32 page "Care and training" manual. So not that trivial.


32 pages and a little package was probably not even a week worth of work. Considering he made millions, it was pretty trivial, in my book.




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