>iPhone on Lightning meant cable fees and control.
Strange, then, that Apple already moved the iPad Pro and iPad Air to USB-C, right? Didn't they get the memo about "cable fees and control"? It's almost like they were incrementally moving all their platforms over.
The cable fees conspiracy has always been a weird one. At the absolute highest, MFi fees were estimated at some $80M per year. Do you know how utterly irrelevant that number is to Apple? It's like 0.02% of their revenue. Far more logically they literally intended it as a quality assurance given that the company was very focused on user satisfaction.
Their own cables were the most fragile things ever invented. There's no reason for that other than selling more cables. And it's not just about revenue, it's about control/lockin.
It's striking, iPhones have always been top except for charging. They were always dead cause the cables were so unreliable and difficult to find. Finally that's fixed, rare thanks to the EU.
Strange, then, that Apple already moved the iPad Pro and iPad Air to USB-C, right? Didn't they get the memo about "cable fees and control"? It's almost like they were incrementally moving all their platforms over.
The cable fees conspiracy has always been a weird one. At the absolute highest, MFi fees were estimated at some $80M per year. Do you know how utterly irrelevant that number is to Apple? It's like 0.02% of their revenue. Far more logically they literally intended it as a quality assurance given that the company was very focused on user satisfaction.