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Because money.

Don't underestimate the financial impact of getting to the frontpage of HN.

I had this story hit the frontpage two years ago: https://news.ycombinator.com/item?id=36296695

From that, I got around 100 subscriptions, which to date has netted me $2,673.85. That's from a platform that was designed to payout most of the subscription cost, where I actively encouraged people not to subscribe, and has since become inactive.

A small investment in bots can very easily be worth the payout, especially for those in LCOL countries.



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