> Is there some kind of objective analysis which supports this claim
It's a bit hard to have objective research on marketing and public perceptions. But how else do you explain all the marketing in that regard, and the fact that Americans, on average, even urbanites, keep buying massive pickup trucks, the majority of which are never used for anything more than a commuter vehicle for 1, maybe 2 occupants? Even in rich countries with very outdoorsy people (Switzerland, Nordics, hell, the Netherlands has camping as a national sport, and during summertime they do mass migrations in towed campers and campervans towards the south of France, Italy, Spain), very few people buy trucks.
Marketing, an arms race, manufacturers not offering much else because their marketing works, Americans being very aspirational about what they'll do with their vehicles, idk.
> It's hardly an American manufacturer thing, either, Japanese cars have reliably gotten bigger year after year as well.
Japanese vehicles in the US or everywhere? Cars in general have been getting bigger because of safety features, but American monstrosities with lower visibility than literal tanks are an almost uniquely American phenomenon (slowly invading the rest of the world too).
Well, as someone who owns an F-150 Lightning, I have to tell you that my choice had zero to do with marketing. Does Ford even market this thing? Heck, even the regular F-150 doesn't seem like it gets a special amount of marketing, these days everyone already knows all about them and doesn't need to be told whether they want one or not.
What you may be missing is that the vast, vast majority of Americans do not live in an urban core where owning a full size pickup is a chore. If you have the space, then a modern half-ton crew cab pickup basically checks all the boxes. The interior is enormous, comfy for passengers, it can haul nasty dirty things in the bed, tow, etc. And my Lightning has a huge frunk for even more capacity. As a family vehicle it's pretty dang useful. We own a sedan, too (a Model 3) and it's fine, but far less space and not nearly as comfy.
> Japanese vehicles in the US or everywhere?
Might be just the US, but that just confirms the market is driven by consumers and not by American auto manufacturers pushing some sort of narrative. A modern Honda Civic, for example, did not become the size of an old Accord because of safety features. It's because people keep preferring something incrementally larger. There are still much smaller cars in the US that are quite safe, they just aren't as popular.
>massive pickup trucks, the majority of which are never used for anything more than a commuter vehicle for 1, maybe 2 occupants? Marketing, an arms race, manufacturers not offering much else because their marketing works, Americans being very aspirational about what they'll do with their vehicles, idk.
Not sure why you have this judgmental and holier than though "Europeans better, Americans stupid for buying trucks" stance throughout this conversation. It's not like Europeans are immune to marketing car oversizing with their affinity for SUVs which is why Volvo only makes SUVs for the past 8+ years now.
It's a bit hard to have objective research on marketing and public perceptions. But how else do you explain all the marketing in that regard, and the fact that Americans, on average, even urbanites, keep buying massive pickup trucks, the majority of which are never used for anything more than a commuter vehicle for 1, maybe 2 occupants? Even in rich countries with very outdoorsy people (Switzerland, Nordics, hell, the Netherlands has camping as a national sport, and during summertime they do mass migrations in towed campers and campervans towards the south of France, Italy, Spain), very few people buy trucks.
Marketing, an arms race, manufacturers not offering much else because their marketing works, Americans being very aspirational about what they'll do with their vehicles, idk.
> It's hardly an American manufacturer thing, either, Japanese cars have reliably gotten bigger year after year as well.
Japanese vehicles in the US or everywhere? Cars in general have been getting bigger because of safety features, but American monstrosities with lower visibility than literal tanks are an almost uniquely American phenomenon (slowly invading the rest of the world too).