But none of the streaming services are competing because they don't offer the same products, by design. Nobody is switching from Apple TV to Netflix because they don't share any shows - they buy both.
So? I also go to two different restaurants to buy different food, or two different websites to buy two different things, or fly two different airlines to go to two different places, etc.
Itβs not like Apple and Google where the majority of people either have an Android or iOS based phone.
YouTube I believe has more viewing hours than Netflix.