I am the target audience and I still had no idea what the site was promoting from just the landing page.

Someone else said it's not actually interactive. So which is it?

The "how" is very obvious, but not the "why". I'd assume this much would be very apparent from the OPs complaint, but apparently not I guess...

I became target audience after I had a cup of coffee...

I mean, I've done engineering work for the last 15 years on most layers of the stack. Seeing an ssh command into a fancy url does not tell me anything about what that is going to accomplish. But yeah, you must be right.