It is not a choice between ads or subscription. The choice is between ads, adblockers or subscriptions. Hardly anyone will pay the subscription when they have a free way or blocking the ads. It is wild that an AI company is banking on ad funded, when the second major use of the tech will be to block ads entirely. Even in the physical world when AR tech is good enough. Now that is a use for the AI chip on my next PC that I can get behind.