I don't think they ever had ads as cool as these but here in the UK, Apricot - http://en.wikipedia.org/wiki/Apricot_Computers - and Acorn (where ARM sprang from) were competing against IBM in the same market - http://en.wikipedia.org/wiki/Acorn_Business_Computer .. sadly neither turned into a big deal, other than the ARM work, but it's nice looking back on a time when we Brits had something serious to contribute in this area of technology.