One of the good things in the UK is seeing how quickly my neighbours swapped out their Tesla's for BYD's.
I'm not in the market at the moment so don't know what the UK protectionism position is on Chinese EV's, but has been interesting to watch how quick it's happening.
I work in design and we're talking to two Chinese EV companies launching in the UK this year, so the wall can't be that high for them.
The UK has a local car manufacturing industry (Nissan, Jaguar/Landrover), but not large enough to be able to lobby for protectionism. And in any case the UK has basically given up on having a coherent trade policy since Brexit.
I've seen quite a few BYDs and MG4s, and there are Jaecoo and Leapmotor dealers near me. I've been told that some NHS boards were using MGs as "pool" cars, but the only example I can find a reference for is Shetland. https://www.nhsshetland.scot/news/article/43/nhs-shetland-ro...
I don't think I've ever seen a Rivian. The R2 is supposed to be coming to the UK in 2027.
The UK has a lot of "garage" brands too (the Morgans, Caterhams, BAC, etc.), but as you said they don't have a lot of lobbying power, and the lobbying they do is on behalf of lengthening THEIR transition to new EV requirements.
That said, the UK's history of small auto manufacturers would make it potentially ideal for a few domestic producers to make little EVs, similar to the Caterham 7, or the Ariel Atom for the domestic market, but they will never be the mass produced Tesla or BYD competitor.
Imo its not anti-China protectionism. Western models are cheaper in China, and Chinese models are more expensive in the EU & UK.
I think it's a combination of manufacturers wanting a higher profit, some adaptations & certification processes, dealer and service infrastructure necessary for selling in the West that just costs more.
I don't think Chinese manufacturers will be able to significantly undercut the competition while maintaining a desirable quality
I would have thought that to be the case too ... I know all about the exciting Xiaomi cars (e.g.) but I grew up in the era of the Chinese brand being "low quality". We're well beyond that now and have been for probably a decade. And don't get me wrong, I'm not a China cheerleader.
I give the example I mentioned. People local to me swapping out their model 3's for BYD. Maybe they just got to their end of their lease cycle and wanted to try something different, but I cannot believe they would have willingly chosen a significantly lower quality car (knowing some of them). And I believe the cost difference is marginal but the overall package just a bit better.
And you know people, they'll swap out anything for just a marginal saving. Doesn't have to be significant unless there's some network effects. And there really isn't with cars.
Anyway, I'm just yapping, but think the used Tesla market is going to get even more swamped than it already is. Not a bad thing because previously people looking for low cost cars were buying diesels - so I'm hopeful that'll transition to low cost EV's now ... but the game is up for Tesla automotive, but we've known that for some time.
I welcome the competition, but my two cents is that BYD or any other Chinese brand doesn't seem to be offering anything outside of the typicial price-performance calculus of existing brands.
I welcome competition, as it benefits everyone, even people who don't want to buy Chinese. It will also encourge building factories for EV components in Europe, which mean other suppliers might benefit from lower prices, and some of the savings will end up at the customer.
As for why your coworkers decided to go for non-Tesla EVs, you have to ask them, and ask them again a few years from now if it was worth it. In their defense, Tesla makes a very particular kind of car (in 2 slight variations), which many people might want to move away from.
Maybe they want a petrol range extender, maybe they want a more traditional SUV, or something smaller/bigger than Tesla.
I'm not in the market at the moment so don't know what the UK protectionism position is on Chinese EV's, but has been interesting to watch how quick it's happening.
I work in design and we're talking to two Chinese EV companies launching in the UK this year, so the wall can't be that high for them.