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Neo4j looooooves the "if you think about it, everything is graphs!" marketing maneuver. They (their marketing department) were the very first thing I thought of when I read this headline.


"Everything is graphs, so let's use a graph DBMS for anything" is a classic blunder


I've seen it work to sell their product to managers who definitely should have gone with something else, so I get why they do it. It works.




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