Blame Rovio, Tiny Wings and Whoever makes Wheres My Water etc.
They had hit games, made sequels and therefore had the power to push the market value back up again (even by some small increments) but instead they chose to sell for the smallest amount Apple allows again.
No publisher singlehandedly has the power to push prices up.
If they raise the prices, they'll sell fewer copies. Given that the number of downloads is the primary way to get exposure on the app store, free games have an edge over paid games, and cheap games have an edge over expensive games.
It's my belief that you'll sell more than 4x the copies at $1 than $4. This higher revenue coupled with the increased chance of exposure in the app store makes it a no-brainer.
They had hit games, made sequels and therefore had the power to push the market value back up again (even by some small increments) but instead they chose to sell for the smallest amount Apple allows again.