I understand your argument, but I think you might be overestimating the intent of the users when they're using chatgpt.
The ones killing on ads are Google, Meta, and Amazon.
I just don't see how ChatGPT will gobble those market shares - ads are increasingly tied to sales attribution, and it would require a complete shift of the market for ChatGPT to take over the role of those 3 players.
People will still try to look for content around the products they buy, or will shop for prices, or will look for feedback from other users of the product.
The ones killing on ads are Google, Meta, and Amazon.
I just don't see how ChatGPT will gobble those market shares - ads are increasingly tied to sales attribution, and it would require a complete shift of the market for ChatGPT to take over the role of those 3 players.
People will still try to look for content around the products they buy, or will shop for prices, or will look for feedback from other users of the product.