Even after all these years, I can't help but assume this is all a giant trick to get people to visit the site again. Like the article says, my fingers refuse to type the domain.
I remember during the heat of the youtube audio mute massacre, someone posted the rickroll video along with the title, "Youtube mutes rickroll". We all fell for it.
The logohead says Goatse✉Mail. I would go so far as to say I'm just the tiniest bit disappointed that their symbol is, as far as I can tell, innuendo free...