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Microsoft is playing its usual strategy here: start with a "toy" and slowly ascend the features/quality ladder with each release; all the while undercutting the competition on price.

That said, pretty much every enterprise database vendor will soak you for every cent you have.

Whenever folk tell me that "relational doesn't scale", I explain that it's been scaled up and out for decades. Don't believe me? Ring any Fortune 500 and ask.

... and then ask how much it's costing them. Be prepared for sticker shock.



SQL Server stopped being a "toy" a long time ago. If it ever was.


True, but I don't set the "impressions" that old hands have of new entrants to a market.




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