Great article but I think it's a fine line. I am so much more productive when I am doing something I enjoy.
Let's say I am 5 times faster working on what I love to do, but it's only 50% as effective for my business as what I should do. Well it's still better than being 5 times slower to do something that's only twice as important.
The hard part is working out those numbers and knowing what wins, but being aware of the concept is a great start.
well the 'fine line' you mention is the essence of the article that might be lost with a lot of new entrepreneurs i think. you got it exactly right, it's super motivating to do stuff one enjoys, and it gives us enough momentum to do things we might not enjoy as much. but there's this slow transition into self-reassuring ourselves back to cozy comfort zones, in which we're often less productive that we might want to admit we could be, on the long run.
Let's say I am 5 times faster working on what I love to do, but it's only 50% as effective for my business as what I should do. Well it's still better than being 5 times slower to do something that's only twice as important.
The hard part is working out those numbers and knowing what wins, but being aware of the concept is a great start.