The increase in performance that I mentioned is directly due to the performance increase. We built identical pages on both platforms and tested them against each other at the same moment in time.
The only difference between the two pages was the page load time. Because we removed all other variables (time, appearance, functionality, etc.) we can say that the 60% performance increase lifted conversions by 14%.
The only difference between the two pages was the page load time. Because we removed all other variables (time, appearance, functionality, etc.) we can say that the 60% performance increase lifted conversions by 14%.