$50 "feels" like a lot because it's been given away free all this time. But our industry has spoiled us. We can hop from one free product to the next free product, but really we just need to determine if that one product is valuable enough to justify paying for it.
In the case of email, it's obviously valuable. While there are other options out there, ultimately you have to determine the cost of researching, testing, setting up, and switching over you and your employees. All this time is spent away from your money making activities.
In the case of email, it's obviously valuable. While there are other options out there, ultimately you have to determine the cost of researching, testing, setting up, and switching over you and your employees. All this time is spent away from your money making activities.