I am failing to see what the big stink is about "giving up one's privacy" when using "the cloud." Yes, there are some shady providers that might put their hands in the cookie jar at their convenience. That sucks. Google isn't one of those providers, though. What advantage would they gain from reading people's mail at a whim?
Regardless, one's privacy is already compromised the moment they sign up for Internet service; that information can be made available to the right people after one subpoena.
Google read your email and use it to throw targeted ads at you.
There is a fine line between profiling, tracking and analysing communications and utilising that data for something nefarious. The only deciding factor on how far it goes is cash.
Regardless, one's privacy is already compromised the moment they sign up for Internet service; that information can be made available to the right people after one subpoena.