"You’ll be able to download network (Showtime, HBO, NFL, etc.) branded apps which will display enhanced content as you’re watching your favorite show or team."
we'll see more of this i'm sure, but this has already been happening at a pretty large scale over the past year. there are already a small handful of SAAS businesses dedicated to providing this type of content to developers. NFL is not a network, but still an interesting point in that networks may not be the only ones entering the arena.
The NFL actually has it's own network - http://en.wikipedia.org/wiki/NFL_Network They have a couple of specialty programs like "NFL Red Zone" which shows every football game simultaneously, something which regular channels (ABC, NBC, Fox) can't do because of licensing restrictions.
right of course. i thought your intent was to imply non-network possibilities for the second screen. for instance, there is no reason NFL (the league) could not create a sync-to-broadcast app regardless of wether or not they are the ones syndicating the actual broadcast.
we'll see more of this i'm sure, but this has already been happening at a pretty large scale over the past year. there are already a small handful of SAAS businesses dedicated to providing this type of content to developers. NFL is not a network, but still an interesting point in that networks may not be the only ones entering the arena.