Interesting, I wouldn't have thought that #5 would be one of the "top lessons" but it makes sense. I often struggle with the cheerleader function that is inherent in promoting a business and part of that is acknowledging that there are expectations that surround executive communication.

nroach, I can't speak for others. But I've struggled with the whole 'marketing a product' thing. It's easy for me to make a good product, it's harder for me to tell people about it.

Something about my past has made me think that if I tell people about how awesome my product is, is gloating. So, I'd just say it.. "It doesn't suck".. which is a funny way of saying it's awesome. But if you don't know me, it may look like I don't think it's worth trying.