Thanks for your time and input Robin, greatly appreciated.
Re: Call to action, I've made a minor tweak so the slide you mentioned is now front and centre. It can be improved, and will be - super valuable suggestion.
We can definitely do something differently around your "read 1000 words a day" thoughts. The emails are generally 3-4 photos and 150 words, which can be clicked through to the long article by the fraction of readers specifically interested in that location (or bored that day). That fact isn't clear from the site, and may be putting people off.
Your snobbery point is well made. I don't feel we're targeting people who want to go everywhere - more people who are entertained by varied travel stories, even if the story merely confirms that they never want to do that themselves.
Lastly - if we end up changing the whole business model from daily to weekly, I'm voting for Daily engagement is something I give to my wife, not a travel blog. to be the new company tagline. Thanks again.
Ah, I hadn't signed up for the e-mail I'm afraid so I hadn't seen the daily e-mail is just a section of the blog entry. That makes more sense and does enable the sort of filtering I was thinking of.
Best of luck, glad the input was helpful – I should get on with some real work now :)
Just throwing in my vote as another person who doesn't want this daily but would happily receive it weekly. I have enough happening in my inbox without adding another message every day - but once a week would be fine.
Re: Call to action, I've made a minor tweak so the slide you mentioned is now front and centre. It can be improved, and will be - super valuable suggestion.
We can definitely do something differently around your "read 1000 words a day" thoughts. The emails are generally 3-4 photos and 150 words, which can be clicked through to the long article by the fraction of readers specifically interested in that location (or bored that day). That fact isn't clear from the site, and may be putting people off.
Your snobbery point is well made. I don't feel we're targeting people who want to go everywhere - more people who are entertained by varied travel stories, even if the story merely confirms that they never want to do that themselves.
Lastly - if we end up changing the whole business model from daily to weekly, I'm voting for Daily engagement is something I give to my wife, not a travel blog. to be the new company tagline. Thanks again.