JohnsonB's comment[0] draws the same conclusion I did. The article seems to suggest that studies aren't working and we need to start listening to anecdotal evidence. I could have misinterpreted that passage, though.
The idea that scientific research is infallible is exactly what the article is arguing against - in fact, it claims this attitude is a bigger problem than the scientists or the media.
Human-performed studies with limited budgets and unrealistic controls should not supersede expert opinion per se. When there is a disconnect between the two it is irresponsible not to question the scientific studies (in addition to the experts, of course).
[0] http://news.ycombinator.com/item?id=5080094