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> So she says her site is 100% ad free. It is. Affiliate links aren't "ads" in any definition a reader would have unless it is somehow immoral to make a living.

I would disagree. The presence of the affiliate links within the articles effectively converts each article into an "advertisement". What is being advertised are the embedded affiliate links.

In this way there is created a self-reinforcing feedback loop that likely has a choice effect on what postings are written (advertisements) because there is an incentive to only write postings that will have the largest affiliate click through.



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