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1. I tried "pay what you want" while doing pro photography gig and it didn't work well at all - people got confused, people didn't know what to pay and just left without buying anything.

Bottom line #1: people need to be told what to do, including how much money they need to give.

2. When selling subscriptions (I'm the author of MemberWing - wordpress plugin allowing bloggers to sell flexible subscription packages to sell access to premium content) it is wiser to charge flat fee yearly access instead of montlhy access. Why? Because what people are willing to pay today is way different from what people are willing to pay tomorrow. Why yearly? Impulse buyers! When person is excited - he is willing to buy more and pay more.

Bottom line #2: Monetize positive emotion! It may not last long :)



"Pay what you want" can give the impression that the seller doesn't believe what they are selling has any significant value.

Also, it's easier for the average person to "feel" if something is too expensive or not if it has a real, fixed price. Especially if it is something that is not necessarily utilitarian, like art.

I agree though. People need to be told what to do. This is one of the drivers behind frameworks. They reduce the number of decisions and things to think about for developers. Clearly not the only reason, but a significant one I think.




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