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Who cares? Are you in this for the flash-in-the-pan press? Or are you in it to make money and/or change the world?

Every day, I'm focused on growing matchist (http://matchist.com/talent) so it can make more money and become a better business. If that produces yawns, so be it.



Here here. Don't tie yourself to press--one write-up in TechCrunch won't make a measurable difference in the long rung.


Yeah, I have seen businesses that rely too much on press as a growth strategy, which is dangerous when you turn from hot startup of the week to yesterday's news.




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