I've noticed that it's very easy for writers nowadays to just throw in a modifier in front of something objective, and immediately, subtly alter people's perceptions. Many people simply read by skimming and don't always stop to think about every point. Instead, they simply read while the back of their minds associates the huge task of sorting and processing data as insignificant.

Take the following, which is a slightly edited version of the quote: "offering aggregation, lists and the ordering of all the information generated by people who have invested their capital, skill and time."

I took out "little" and added "all the". The whole connotation changes. But the change is so subtle that people don't notice the blatant lack of citation. Can Google really index all information? No, only what is available in formats it can read on the Internet, and it doesn't even have all of that. In the same way, the author doesn't explain why aggregation, listing, and ordering can be termed "mere". There is no solid evidence presented to back up the idea that what Google does is insignificant. A counter-argument is that, despite the presence of competitors in the search field, Google maintains a lead.