The thing that gets forgotten is businesses do not have technology problems. Businesses have business problems that technology may help with.
Customers, and end users especially, rarely care what you code in, or what you're using. This does not automatically mean closed or proprietary solutions, only a reflection of whether you've built enough trust with them.
Customers are hiring you to be the guide through the decisions that they need to find and make to ensure they have the ability to communicate how they wish to on their website moving forward. Spending time trying to compare megabytes and Wordpress' doesn't communicate solution for them so quite often they will go for the sizzle rather than the steak.
Customers, and end users especially, rarely care what you code in, or what you're using. This does not automatically mean closed or proprietary solutions, only a reflection of whether you've built enough trust with them.
Customers are hiring you to be the guide through the decisions that they need to find and make to ensure they have the ability to communicate how they wish to on their website moving forward. Spending time trying to compare megabytes and Wordpress' doesn't communicate solution for them so quite often they will go for the sizzle rather than the steak.