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It's not just the UI, the interesting part is the categories. People have been trying to do clustering/categories for 15 years, and the results have usually been laughably bad!

When you have categories, you can present diverse results (maybe I wanted apple recipes when I typed Apple?) and you can avoid query reformulation when a query turns out to be overly generic.

Here's an example:

https://blekko.com/#?q=hearing%20loss

Now I don't know if you're interested in alternative medicine or not -- and we've got those results separated so you can either read or ignore them.

You'll probably wonder why we have both health and hearing in this result. The hearing category is websites dedicated to hearing, while health contains more generic health websites.

All of this doesn't work perfectly -- the [Arrested Development] movie/tv example is a good example of how we go wrong sometimes.



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