My point is that I don't get the chance to argue why I made a donation to NORML if my name just appears on a company wide list. People see it, they make assumptions.

NORML's failure to see how their branding is weak for large donor support is a huge problem for that organization succeeding in its goal.

This can be applied to as low as conversation among friends or as high as a politician who must choose whether to A) Support individual freedom and civil liberties or B) support drug addicts and criminal, burn out hippies in a drug induced free for all.

If you cannot see how NORML's image aligns anyone who supports it with the later, you should really take a step back and ask yourself the following:

Do you put your affiliation with that on a resume? What are the impacts of that? If you are in tech on the west coast, you may get away with it. If you are in a serious business on the east coast, you will have trouble getting hired.

Change from NORML to a hypothetical organization called: "Organization For the Reduction of Human Rights Violations on US Soil."

Now instead of your resume getting thrown away, you get to talk about how people are dying in prison who should instead be productive members of society.

The point is, I don't care about NORML, I care about trying to figure out a way to get this country out of this mess and I believe that NORML is branded incorrectly to achieve that goal.