You can configure adblock to block it. It does leave a weird gap between the flickr nav and your bookmarks bar, but that weird gap is better than the god awful yahoo nav. On any flickr page with the nav open adblock and select "block an ad on this page". Follow the steps and adjust the slider until the ad is gone. No more ugly ass bar.
If my experience is any guide, I bet Yahoo is seeing users get to 'new' Flickr, pull their hair out for a minute trying to do whatever they came to do, and then leave.
Management is saying 'let's at least offer them a place to go when they leave'.
At a guess these 30 logos and the agreement to change them daily took much longer than 6+ weeks to prepare.
But that's marketing everywhere. And this a cute way to relaunch a brand. It creates a game rather than simply saying here is our new brand. I like it.
I have to say that I really like day one's new logo. I also really like what is happening at Yahoo at the moment. I'd like to see them balance out Google's dominance.
This is an interesting idea, but I'm not sure how you could gather enough metrics from using the logo for one day to evaluate its suitability. My guess is that the daily effect of the logo on the site's metrics would be low.
This is the right move. When I look at the Yahoo logo, all I see is the 90s, irrelevance and desolation. It will have more impact than a dozen more startup acquisitions.
Marissa mayer wants people who wouldn't otherwise visit yahoo webpages to come and see what they are upto. I think this one and the announcement that they would delete old unused yahoo email accounts, all fall into this category.
I like the idea. Apart from the excitement of actually changing the iconic logo, it will get Yahoo a lot of eyeballs in these 30 days and create some buzz around the site.
In addition to a cool marketing trick and testing opportunities,
this is also a nice way for them to spot the copies of the old logo still used across their many websites and automate the update before the "official" roll out :)
Yahoo as a brand has become pretty corny to me over the years, and I associate their logo with this sentiment. Reading the article I thought maybe Yahoo is changing its logo so many times in quick succession to break the association of the Yahoo brand with whatever negative connotations it has with people. Kind of like forcing people to forget what they thought of Yahoo up until now by overwhelming them with change.
I'm not sure how well I explained this, but hey I just woke up!
Interesting approach. I wonder if having a new logo every day will dilute the impact of their "big reveal"? After all, by day 30, people are going to be used to different versions of the logo.
Also, 99% of people who visit yahoo.com probably won't know what's going on. There's a new logo on the main page, with absolutely no explanation anywhere.
Day 1: Drop Yahoo mail and start over. Then maybe I'd come back to see what you have for day 2. Worst. Email. Evar. OK, wait, I just went to Yahoo mail and it wasn't the horrible pile of stink I remembered. So, someone got the memo and you really did start over. It looks strangely gmail-esque but kudos for ditching the old design.
Due to the latest gmail redesigns I've gone back to Y! mail full time and am having fairly good experience with it. It hasn't had major updates recently, but it does just seems to work.
I find the keyboard bindings I use more similar to outlook, which is what I have experience with unfortunately.
Until recent history, Yahoo would take forever to roll out new changes. The fact is they are trying new things and to the public, iterating faster. It is clear that Meyer has had some impact to Yahoo.
Whether users will like the new changes is another story but at least they have the ability to iterate out of the problem.
I wonder if this is the right way to rebrand. will it really make the new design stick in peoples' heads, or will it just make us all forget which is the new logo?
(not that I object to getting rid of the old one, time has not been kind to that font!)
So wait - in the spirit of innovation Yahoo! is going to rotate the logo on their homepage every day? Hmm, I can't think of any company (cough Google cough) that does that.
I have yet to run in to anyone who actually likes the new version of yahoo sports. It's pretty, but impossible to find a lot of basic info that was prevusly easy.
I was reading this post the other day [1] from the Fake Steve Jobs blog about Lotus and IBM. Basically you could pretty much swap IBM or Lotus for Yahoo and the tone of the article would still make sense. Who is that excited about the logo of a company on its last legs?
