Who decides what that is? The Internet is a network of peers, not a network of "real hosts" serving "simply clients". Without honoring that, an ISP isn't really an ISP, is it? It's more of an "Internet client facilitator".
And how does a 15 year old kid without a credit card do that? Not everyone throwing a webpage up is 'serious' about it. Sometimes they're learning, or it's a hobby.
Google is simply continuing the tradition of making sure your users consume. If they are creating, they are not spending time looking at and clicking ads.
