>> I'm uncertain as to why they would want to engage in this form of marketing, though
They might not want to on their own, however if some advertiser really had the desire to try to hit the entire seed population then LinkedIn could sell that target population at a higher CPM because of the relatively high projected value of those individuals.
They might not want to on their own, however if some advertiser really had the desire to try to hit the entire seed population then LinkedIn could sell that target population at a higher CPM because of the relatively high projected value of those individuals.