Working in the risk analytics space, "Big Data" seems to be marketing speak for "you can dump all sorts of loosely structured data into this big bucket and our tools will help you find meaningful trends in it." I've yet to see an installation approaching anything near 300GB, so I think of big data as the new sexier label to put on ad hoc data mining applications.
But if it is for running ad hoc data mining on relatively small amounts of data, wouldn't a traditional SQL database do the job just as well? Especially with with features like the JSON support in PostgreSQL.
Yes, you are perfectly correct. But a lot of people are paid a lot of money for reinventing the wheel every few years, so expect your words to fall on deaf ears.
> "Big Data" seems to be marketing speak for "you can dump all sorts of loosely structured data into this big bucket and our tools will help you find meaningful trends in it."