The line between "cold emails" and spam is quite thin.
If you don't want me to mark your email as spam:
* Do your research about me and my company and what we need. If we're a scala shop, yeah, I'd be interested, but if we're a python shop, you're likely to annoy me with your pitch for a scala product.
* The fact that you're the co-founder certainly helps.
* Use your company's email. Using a random gmail account makes me think that you're using it as a throwaway account. Don't even think of using hotmail, yahoo, etc.
* Don't spray. If I find out that you've sent emails to 5 of my co-workers at the same time, you're much more likely to go to spam.
I've been on the other side, and these are all rules that I've used when I tried to get people interested in my products.
If you don't want me to mark your email as spam: * Do your research about me and my company and what we need. If we're a scala shop, yeah, I'd be interested, but if we're a python shop, you're likely to annoy me with your pitch for a scala product. * The fact that you're the co-founder certainly helps. * Use your company's email. Using a random gmail account makes me think that you're using it as a throwaway account. Don't even think of using hotmail, yahoo, etc. * Don't spray. If I find out that you've sent emails to 5 of my co-workers at the same time, you're much more likely to go to spam.
I've been on the other side, and these are all rules that I've used when I tried to get people interested in my products.