I'm super excited to see the impact this will have on our noble game. I think it could see a real surge in popularity in the years ahead. And at the age of 22, Magnus is only just getting started.
It will be interesting to see if Chess, or other boardgames for the matter, will benefit from streaming services as much as video games have.
I've seen the Chess-Network on twitch.tv break 1k viewers which is tiny compared to the 300k League of Lengends and Dota 2 tournaments but still a substantial amount regardless.
I get really annoyed with the commentators on Chess Network, they have a tendency to overanalyze and talk way too much. The best commentator I've found is an Australian named Mato: youtube.com/matojelic
The first obvious one is that he is from the western world. No matter what may be politically correct, that will be positive in the western world compared to a Russian or Indian having the title.
Secondly, he is young, athletic and smart, getting a lot of media attention.