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This is why it's unreasonable to have any faith in the contemporary Silicon Valley. Cold-calling used to work out there, because it was full of people who just wanted to do a good job and help each other succeed. Now, you need an introduction because it's full of emasculated social climbers who need some way of determining whether a person is of sufficient social status to merit 30 seconds of consideration. Because of that, the positive-feedback loops that occur when hard-working people want each other to succeed have completely stopped in the Valley.


Oh, please. This intro etiquette isn't about status; it's about respect for people's time.

People still generally want to help people succeed. But people are also busy. I do intros like this pretty much any time I talk to two people who are likely to benefit by talking. I'd guess I average 2 a week.

I've been in San Francisco 14 years, and I think this place is even easier to navigate now than when I got here. Few cold call anymore, but that's more because we've got better things than phones. Meetups, conferences, mailing lists, on-line groups, and Twitter all allow people to connect in ways much better than strangers using a loud mechanical bell to interrupt somebody in the middle of whatever they were actually trying to do.


People still generally want to help people succeed.

Doubt it. Rents and house prices are at a record high due to horrible NIMBY regulations and no one's doing a damn thing about it. Startup equity slices are tiny, and the old Silicon Valley guarantee (that working for a startup meant the founders would take a personal interest in setting you up to be a founder in your next gig) is long gone. VCs are funding lots of well-connected rich idiots, but if you don't come from the "right" social milieu, it's nearly impossible to get.

What used to be a quirky and different society is now a shitty knock-off of Manhattan that copies its worst parts but none of its good ones.

Few cold call anymore, but that's more because we've got better things than phones.

s/call/email/g. You know what I mean. Obviously calling someone you don't know is considered pretty rude these days.


Evidence? I don't see any of that as worse than 15 years ago except the rents. And that I'd blame on demand spikes more than nimbyism.


Full of emasculated social climbers who need some way of determining whether a person is of sufficient social status to merit 30 seconds of consideration.

There's some truth to what you're saying, but it has always been the case in complicated industries. It's the cost of doing business. It reminds of this brilliant quote by Robert Henri:

In new movements the pendulum takes a great swing, charlatans crowd in, innocent apes follow, the masters make their successes and they make their mistakes as all pioneers must do. It is necessary to pierce to the core to get at the value of a movement and not be confused by its sensational exterior.

That being said, in my four years in SV I've asked hundreds of people for advice and help, and I honestly can't remember anyone ever saying no. The collaborative spirit is very much alive, people are just busy and it helps immensely to have some basic respect for their time.


I upvoted this because you make an interesting point that goes against popular opinion. I think the ensuing discussion would be interesting, and I'd hate it if opinions were buried only because they were unpopular.


"Now, you need an introduction "

While it is harder to cold call for sure (the fact that you are referred to someone means they will at least read and/or listen to what you have to say) not being referred is not a show stopper at all.

You just have to be more creative in your approach in order to stand out.

If you don't have that skill simply practice at it with less valuable targets to start. Make your mistakes there and learn from them what works and what doesn't.

I've been cold calling from back before the internet. But one of the first things I learned from when I used to get free press by writing to reporters was to start out the email by telling them what a great article they wrote as opposed to telling them something that they could add to the story that they might have missed.

The emails where I contacted them that way almost always got a reply. So I continued with that formula and got a pretty good amount of major press writeups (NYT, WSJ etc.)


I think people are just busy dude.


Agreed. Most people are just too busy doing what they do best: building something or helping others build something. All of those "coffees" that build a bridge to nowhere add up.




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