When we applied during the last cycle, we made videos for each of the founders individually and edited them together. Didn't take much time at all, but it did lead to an interesting thought process about "how do I come across well in a short 'hello' video? what do I want to project?" and of course "what will grab their attention?"

In the end I shot my video with a cell phone camera. Took two takes and about 5 minutes. Finding the right location for it took a little longer, but fortunately the place just popped up one day while walking around town.