Jessica came from an investment bank. She deals with all the legal documents, gets startups incorporated, and so on. She also organizes all the events; we have a lot of those.
At least, that's what we thought we were getting. She also turns out to be an extremely good judge of character, better than any of us. One of her nicknames is "the social radar."
Some folks don't know how lucky they are at meeting the right people at the right time, but you don't sound like one of them Paul. It's hard finding folks to cover all the needs of an early business. I've written about coupling social media with relevant ads for months, so far I've only discovered one business type interested. I gave up and started coding it myself (very limited web programming, desktop c++ for a little under 14 years).
At least, that's what we thought we were getting. She also turns out to be an extremely good judge of character, better than any of us. One of her nicknames is "the social radar."