Because more money to spend by Mozilla means more and better products for its users. Minor inconvenience in UI will result in overall larger benefits for the userbase. It is obvious if you put aside the ads-hating generators.

you think ADS will have a BETTER experience for a NEW user?

what comes after "ADS", "BETTER ADS" then "TARGETED ADS" then...

so, they should say it to "their" [what's left of em'] users face, don't you think so?

http://www.youtube.com/watch?v=UXoNE14U_zM

Do you have a model for revenue generation other than ads except for asking users to pay some dollars? I will love to know.

SURE you need money to do great things - but hey, what i have a problem with is how they/he announced the NEWS

did you ever expected THIS kind of DOGGY release from MOZILLA?

>> did you ever expected THIS kind of DOGGY release from MOZILLA?

I have NOT expected that Mozilla will release their canines into the wild internetz. That definitely may contradict generally accepted paradigm that internet is feline-dominated.

I think that the question of ad supported monetization of non-profit open source projects should be discussed without emotional knee-jerking.

And yes, I think that if you focus on the global context of the activities of Mozilla, ads will be a net positive for users.