Apple can't popularize anything in the way they've done without millions of accomplices, who line up to hand over their money to Apple. What is Apple doing right that promoters of other platforms are not?
In my opinion they simply produce a better overall owner experience. All products/platforms have their warts, but warts and all, I find my life is easier and generally more pleasant when I use iphone instead of android and OS X instead of Windows or Linux for my desktop/laptops.
