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After observing a similar pattern at my last startup, I thought it might be a good idea to intentionally screw up something minor. Then we could apologize for it like this and maybe offer some small reward to make up for it.

My theory was that it would endear our customers to us that much more.

I still haven't tested that theory, but I'd really like to some day.



Customers are endeared by this sort of thing because it's genuine. Simulating this effect with a fake trick may work, but it is not cool.

And don't excuse it with "companies everywhere do this all the time" either. Everywhere and every time that kind of stunt is pulled, it is not cool.


And that's why I've never done it! I've never heard of anyone actually trying this, but I bet you're right that it's been done.


You're really likely to screwup someday, somehow unintentionally anyhow. Even if your the nice guy(company) that takes responsibility for your actions, they'll still go somewhere else if you screw up too much, so don't try to up your screw up rate on purpose!


Most companies I know screw up enough that they aren't lacking for genuine opportunities. That and people can usually smell a fake.




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