In the world of toys Lego is considerably less evil than many other companies.

Since HN is interested in companies and product development they might be interested in the book "The Real Toy Story". It's a cut throat industry.

I'm a bit sad about the rise of themed tie in kits. I'm a bit worried about the development of "girls kits" and "boys kits" - I don't mind them having different kits but they are undeniably gendering the kits rather than just offering choice.

It's great to see Lego doing well after a really rough time.