"Few businesses are interested in where the content comes from, the research that goes into setting it up".
I think this is why it's an easy industry for dishonest players to exist in, and unfortunately it leads me to only really begin to trust the content on any business's site if it's being produced in-house, and even then it's always worth reading with a very critical eye.
Thanks for replying, I'm glad to hear that the content creation / marketing side of SEO is being rebranded, and I hope it means that the companies that are rebranding are doing so to separate themselves from those who would just seek to manipulate data, algorithms and people for short-term profit.
I think this is why it's an easy industry for dishonest players to exist in, and unfortunately it leads me to only really begin to trust the content on any business's site if it's being produced in-house, and even then it's always worth reading with a very critical eye.
Thanks for replying, I'm glad to hear that the content creation / marketing side of SEO is being rebranded, and I hope it means that the companies that are rebranding are doing so to separate themselves from those who would just seek to manipulate data, algorithms and people for short-term profit.