Founder/designer/actor here, glad to see HN pick Mellow up! I tried to post it myself to little success earlier. Let me know if I can clarify anything.
Only old people and Americans use whatever that other temperature unit is, for the rest of us '195 F' means absolutely nothing. Is it what a warm day feels like in 1957? Or boiling water? Or just below the boil, a simmer?
In your web page just put what the temperature is in normal Centigrade units underneath. We will then be able to relate to what it does properly - temperature is a huge thing in cooking as I am sure you know.
I know you aren't selling to The Rest Of The World yet, but a lot of people from The Rest Of The World go to the United States and it is only a small amount of text that is asked for.