"Creeping normality" also known as "death by a thousand cuts" or in the context of the "boiling frog" story - the war of attrition, lobbyists generally excel at this.

Most of us are too busy to notice and/or are underestimating the negative impact of a large sum of little policies.

https://en.wikipedia.org/wiki/Creeping_normalcy

https://en.wikipedia.org/wiki/Boiling_frog