I feel like the "same thing but cheaper" biz model is a terrible way to compete. Unless you have a dramatically lower cost structure, it basically means that you're kneecapping yourself in terms of revenue and profits.
From a potential customer standpoint, price is important, but your site makes price hard to find and it looks like you took the Unbounce prices and lowered each by $20/mo. Also, the single get started now button across all three plans is confusing, it looks like a mistake.
Your service looks cool, but I hope you can develop a stronger pitch than "Unbounce but cheaper, and maybe a bit easier." That feels like a commodity to me. I'm not sure what the stronger value proposition is, but I'm sure you'll find it. Your product looks great.
First of all, I need to mention that I am the CEO of Instapage. I apologize for not including this on my initial comment.
We are currently running split tests on our pricing page and the large button is one of them. We'll see what the data says ;)
It's not a bit easier, our builder is dramatically easier. Try the two and then let me know what you think.
We also don't nickel and dime for new client accounts, team members, etc. which unbounce charges $10/each for after you've reach the limits set by the plan. We actually offer unlimited team members on all plans (including free).
Lastly, we are not slightly less expensive. Unbounce's closest to an unlimited plan is nearly $499, however this is hidden within the app.
We are building a landing page tool that anyone can use, not just advanced designers within a marketing department of a larger company.
So would that be better than something like weebly. I'm really just want to get a sense if there's interest in the product at all before I build it. So I'm not sure if I'd need much optimization.
I kinda like seeing two competitors pitching to a prospective customer at the same time.
Neither of them can insult the competition, or they'll look like an asshole. So they have to be respectful of their rivals instead.
Both of them have to be truthful about what benefits they provide (or think they provide), or they will get called out on it. This is especially cool when they're actively contrasting their strengths against the competitor, because of the aforementioned respect.
It's fantastic for the consumer, and a great learning experience for the sellers regardless of whether anyone makes a sale.
